Bachelor of Mass Media (B.M.M)

“Creativity and Out of box thinking” – if you think you possess one of those and you got a zeal to interact with the masses, Mass Media is the stream tailor-made for you. B.M.M is a three year course spread in six semesters. In the third year of the B.M.M programme at V.V.U.C, we provide the option of specialization in ADVERTISING. A B.M.M graduate can pursue higher studies such as Masters in Mass Media or Mass Communication, Masters in Advertising and various professional courses related to the industry such as Direction, Animation, Editing, photography and many more. A B.M.M graduate has a wide range of career options in dynamic fields such as advertising, Journalism, Public Relations, digital marketing and others.

The B .M.M. course is a full time course. The duration of the course shall be six semesters spread over three years.

Total No. of Seats: 180 (3 divisions of 60 students each)

Distribution of Seats	Arts	Commerce	Science
Distribution of Seats	50%	25%	25%

Eligibility

A candidate for being eligible for admission to the Degree Course in Bachelor of Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream.

Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.

Sr. No.	Subjects
	FY BMM – I	FY BMM – II
1	Effective Communication Skills-I	Effective Communication Skills-II
2	Fundamentals of Mass Communication	Introduction to Media Psychology
3	Introduction to Computers	Political Concepts and the Indian Political System
4	Introduction to Economics	Principles of Management
5	Introduction to Sociology	Principles of Marketing
6	Landmark Events in History of World, India and Maharashtra	Introduction to Literature
	SY BMM – III	SY BMM – IV
1	Introduction to Media Studies	Introduction to Journalism
2	Introduction to Creative Writing	Print, Production and Photography
3	Understanding Cinema	Organisational Behaviour
4	Introduction to Public Relation	Radio and Television
5	Introduction to Cultural Studies	Introduction to Advertising
6	Advanced Computers	Mass Media Research
	TY BMM -V	TY BMM -VI
	Advertising	Advertising
1	Advertisng in Contemporary Society	Advertisng and Marketing Research
2	Copywriting	Legal Environment and Advertising Ethics
3	Brand Building	Financial Management for Marketing and Advertsing
4	Consumer Behaviour	Agency Management
5	Media Planning and Buying	The Pinciples and Practice of Direct Marketing
6	Ad Designing	Contemporary Issues
7		Digital Media